In this blog I am visually representing the data from the
Mintel August 2013 Teen and Tween Beauty and Personal Care Consumer report. I
chose a collage format for my visualization because it is extremely relevant to
this market, since most teen and tween girls make collages representing their
favorite products and trends either physically (such as I did) or
electronically (such as through a Pinterest account). The relevance of this
format to the subjects of the study works to create a sense of empathy for the
teens and tweens of the beauty market while analyzing their data critically.
The collage is split between the two main marketing
takeaways of the report data: implement a multiplatform marketing strategy and
utilize the teen and tween‘s networks of friends and family. A marketing
strategy that uses social media, TV, internet, and mobile devices is necessary
in this day and age to connect and make an impact with teens and tweens. Launch
an Instagram repost giveaway, promote coupons through Facebook, encourage
customers to log on and share your website – get them interested, and more
importantly, get them to share. This takes us to our next marketing takeaway:
use the friends and family of your target strategically. Teens and tweens are
heavily influenced by their parent’s shopping habits and friends’ opinions.
Since make-up and fragrances rely heavily on personal preference, target teens
and tweens and their friends directly.
When it comes to personal care products, do not neglect the parents and
families of the teens and tweens, since the majority shop for the products with
their parents and are influenced by their purchase decisions.
The collage is posted in its entirety along with close ups
of certain sections to make it easier to view.
Hi Emma - I really like what you did with this. You definitely visualized some of the data to tell the story and presented in a way that made it a bit more contextual, I guess is the best way to say it. Cool. Thank you for the effort on this one.
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